Max is a 'brand for all'. It has a huge product line with a vast product width in every category. As in recent times, with women being more open towards a wider range of lingerie, being more flexible and adaptable to different fits and styles and being more fashion-forward in terms of designs and fit, the lingerie market is expanding and so is Max Fashion stepping towards its goal of expanding Blush Intimates and come up as a sole Intimatewear brand with a value for money product for all.

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1. Understanding the market gap in terms of what the competitors are doing and where can we improve.

2. Understanding the needs of clientele.

3. Developing bralette ideas for the targeted clientele.

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EXPERIENCE

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This project was my first step into the fashion industry from the other side the table, from being a consumer to developing what the consumer would like. Max being a value for money brand, which targets approximately 7. 0% of the country’s population, is a client’s brand. I believe in starting and knowing the roots well and them growing forward and hence this was why I was interested in joining MAX. Learnt what a basic brasserie is and what does a consumer demand their everyday needs, Max was a journey full of knowledge and experience, from working knowledge in the fashion industry, working with the team and most important values and etiquettes of behaving at a professional front.